In the fast-paced world of mobile app and game marketing, leveraging AI for video ads is becoming increasingly essential.

However, the decision to dive into AI tools can be fraught with conflicting emotions: AI FOMO (Fear of Missing Out) and AI FOJI (Fear of Joining In).

Let’s explore the pros and cons of embracing AI in video ad creation, along with some actionable tips to help you navigate this exciting yet challenging terrain!

AI FOMO

Pros

Efficiency and Speed: AI can significantly reduce the time needed to create and test multiple video ads. With tools like Flixr’s AI video creative builder, you can churn out hundreds of video variants quickly, enabling rapid A/B testing and faster data-driven decisions.

Cost-Effective: Automating parts of the video creation process can lower production costs. AI can handle repetitive tasks, such as generating subtitles, voiceovers, and simple animations, allowing your team to focus on more creative and strategic work.

Personalization: AI enables highly personalized ad experiences. By analyzing user data, AI can tailor video content to specific audience segments, improving engagement and conversion rates.

Innovative Features: AI tools offer innovative features like auto-generated voiceovers in multiple languages, AI-powered hooks, and narrating avatars. These features can enhance the quality and appeal of your video ads, making them more effective in capturing and retaining audience attention.

Cons

Learning Curve: Implementing AI tools can require a significant investment in learning and training. Teams need to understand how to use these tools effectively to maximize their potential.

Initial Investment: While AI can be cost-effective in the long run, the initial setup and integration can be expensive. This includes purchasing the software and possibly upgrading hardware to support AI processing.

Quality Concerns: AI-generated content might lack the nuanced creativity that human touch brings. Ensuring high-quality outputs might require a combination of AI efficiency and human oversight.

AI FOJI

Pros

Human Creativity: By avoiding over-reliance on AI, you preserve the unique human touch in your ads. Human creativity can lead to more authentic and emotionally resonant content that AI might not fully replicate.

Control: Manual creation processes give you complete control over every aspect of the video production, ensuring that the final product aligns perfectly with your brand’s vision and values.

Adaptability: Humans can adapt to unforeseen changes and provide innovative solutions in real-time, something AI might struggle with due to its dependency on pre-programmed algorithms and data.

Cons

Slower Production: Without AI, the video creation process can be significantly slower. This can hinder your ability to respond quickly to market trends and competitor actions.

Higher Costs: Manual production processes can be more expensive due to the need for larger teams, longer production times, and potentially higher costs for talent and equipment.

Missed Opportunities: By not leveraging AI, you might miss out on advanced capabilities like precise targeting, real-time analytics, and automated optimization, which can give competitors an edge.

Tips for Balancing AI FOMO and FOJI

Start Small: Begin with a few AI tools to see how they fit into your existing workflow. Gradually scale up as you become more comfortable and see the benefits.

Combine AI with Human Creativity: Use AI for tasks that benefit from automation and efficiency, but keep the creative and strategic elements in human hands. This hybrid approach can yield the best results.

Invest in Training: Ensure your team is well-trained in using AI tools. This reduces the learning curve and helps you leverage AI more effectively.

Continuous Evaluation: Regularly assess the performance of AI-generated content. Gather feedback, analyze metrics, and be prepared to make adjustments to improve quality and effectiveness.

Stay Updated: The AI landscape is constantly evolving. Stay informed about new tools, updates, and best practices to keep your video ad strategies ahead of the curve.

Conclusion

Navigating the world of AI in video ad creation involves balancing the fear of missing out (FOMO) with the fear of joining in (FOJI)!

By understanding the pros and cons of both sides and implementing strategic tips, you can harness the power of AI to enhance your video ads while preserving the unique creative touch that sets your brand apart.

Embrace the future of video ad creation with confidence, knowing that the right blend of AI and human ingenuity can drive your app and game marketing to new heights!

For more tips and tricks, and handy tools for your video ads, check out Flixr’s resource center!