Dive into TikTok advertising for mobile games with Flixr’s expert guide. Harness the power of viral trends and make your game the talk of the town. Start today!
Jul 3, 2023 • 6 min read
So, you’ve put in the sweat and the late nights, you’ve developed an awesome mobile game, and now you’re ready for the world to see it.
Maybe you’re just dipping your toes in the marketing pool. Or, you’ve been around for a while, but perhaps past endeavors haven’t exactly hit the mark.
Either way – you don’t know what to do next, but this you know for sure: with today’s lightning-fast consumption of content, making a lasting impression on your audience is as challenging as the final boss fight.
You’re looking at it.
In this article, we’ll first equip you with some crucial know-how when it comes to TikTok tips, and then we’ll dive into how we, at Flixr, can partner with you to turn your ambitious plans into tangible results.
So let’s get started.
Video ads shouldn’t just attract attention—they need to hook, captivate, engage, and drive viewers to convert.
Here are some tried and true TikTok tips to power up your advertising game, and your game advertising (this pun, albeit bad, is completely intended. Sorry.)
On TikTok, sound isn’t just an option; it’s a necessity. Astonishingly, 93% of TikTok users engage with the platform with their sound on.
Can you hear the opportunity ringing? Yes?
Great, let’s talk tunes.
A catchy, familiar sound can create an immediate connection with your audience. But here’s a plot twist – when it comes to brand recall, custom-made music is more effective, as it stands out as unique to your brand.
TikTok: ''Recognizable music improves attitudes towards brands, as well as ad interaction (likes) and purchase intent.''
Your sound strategy is as crucial as your visual strategy, so be clear as to what you’re aiming for: immediate conversions or long-term brand recall.
A creative using a popular TikTok sound
Don’t underestimate the power of a voiceover. They’re more than just an auditory aid, they’re a gateway to recognition and recall that outperforms other non-musical tactics.
Wanna spice it up? Use voice and sound effects. They’ll supercharge your videos and make them even more impactful.
An example of a TikTok creative that uses voice and sound effects (courtesy of @rqss__edits)
According to TikTok, ”Voiceovers in ads can lead to an additional 12% increase in conversion rate.”
For those not in the loop, ASMR stands for Autonomous Sensory Meridian Response.
It’s all those tingly, soothing sounds that can make you feel like you’re floating on a cloud.
And according to TikTok, ”ads that feature ASMR are considered higher-quality than those that use other audio types.”
So, next time you’re setting up that perfect shot, don’t forget to hit record on those ASMR sounds too. Whether it’s the rustle of leaves, the tapping of keys, or even the sizzle of a frying pan, these sounds can add a layer of mesmerizing richness to your video.
💡 Pro tip: Capture these sounds LIVE, while you’re shooting. Authenticity wins, always.
Surprising and fun transitions can improve brand recall and make your ads stickier.
After all, who doesn’t enjoy a bit of entertainment and uniqueness?
A Flixr creative with on-screen special effects
While CG can be a cost-effective way to put together an ad, keep in mind that people love PEOPLE. But fear not! If CG is your go-to, you can still make it work. Amp up your game by adding extra visual and sound elements.
Here’s an example of smooth & subtle animations that we think work really well.
A great transition grabs attention, glides the viewer along your story, and adds that touch of pro-level flow to your creative ads.
Our friends over at TikTok are obsessed with seamless transitions—and for a good reason. Studies show that adding smooth transitions can boost your view time by +14%. 📈
Here’s a cool transition example, especially for ads for mobile games and apps:
This one goes without saying, but we’re gonna say it anyway: add a splash of human touch and personality to your ads. This can transform them from generic promotions to memorable conversations.
Make your ads feel like a friendly chat over a cup of coffee. Let content creators showcase your game. They are, after all, the bridge between you and your audience – masters at introducing your game to the world while maintaining a down-to-earth approach.
In this digital age, the human touch can make your brand feel approachable and relatable, resulting in ads that are not just seen or heard but felt and remembered.
A Flixr creative that has a homemade, personal feel to it
Text overlays are like the secret sauce for emphasizing key messages.
And the key to their power is moderation.
Think simple, clear, legible, and timely. The right captions can skyrocket your recall, uniqueness, and brand love.
And here’s a hot tip: aim to introduce about 5-10 words per second for optimum results.
Ever watched a video in a noisy environment and felt lost because you couldn’t catch what’s being said?
Yup, we’ve all been there. So make sure to always add captions. Not only do they help your audience keep up, but they also add that extra layer of detail and context.
Make sure to guide your viewers to what they should do next with a clear and compelling CTA.
Whether it’s downloading your game or visiting your website, a well-placed CTA can be the magic wand that boosts your conversions.
Converting attention into action is a multi-step journey, and it requires strategic thinking.
Even though user-generated content (UGC) simply means your friendly neighbor Mike shooting a video with his phone, rest assured that Mike’s planning his content carefully, and is sometimes using pro lights and a high-end camera.
So, yes, anyone can make a video, but scaling that process? Maintaining quality, and ensuring each piece contributes to your overall goals? That’s where the professional touch makes a difference.
As in: “Use TikTok or lose your knack”. We’re on TikTok daily, staying hip with the trends, and making sure we don’t lose our rhythm.
And when a trend goes viral, we encourage our clients to hop on it. If something takes off and you recreate it by adding your personal flavor, there’s a high chance it’ll go viral again.
Our creative concepts, scripts, and strategies are tailored to:
Be it a hyper-casual or mid-core game, we craft video ad creation strategies with precision and care, ensuring your unique game stands out from the rest.
We embrace the beauty of TikTok’s democratization of virality. Gone are the days of relying solely on influencers with large followings. TikTok has leveled the playing field and now, all you need is a creative spark, and a creator ready to fan it into a flame.
The viral video may be the shiny hook that captures eyeballs, but it’s the follow-up videos that reel in the conversions.
And that’s where Flixr steps in.
Having an entire creative team with a professional studio at your disposal is a game-changer. We aren’t just here to make videos; we’re here to help you scale, sustain, and succeed.
So, if you want to scale those advertising heights with a seasoned guide, give us a shout.
Just exploring for now? That’s absolutely fine, we’re here for the long haul. Stay connected with the latest trends, gain exclusive insights, enjoy special promotions, and get a head start on our new services by subscribing to our newsletter.
Wherever you’re at in your journey, Flixr is here to support you. Let’s create some magic, together, at your own pace.
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