User-generated content is more than just a fleeting trend; it’s a digital revolution that is here to stay.
But we don’t need to give you the same old spiel – if you’re reading this, you probably already know that!
What we ARE here to do, though, is guide you through the process of launching successful online UGC campaigns for your apps and/or games.
So, yeah, if your aim is to generate an online buzz around your app or game—a buzz that truly resonates with your audience and boosts engagement—you’ve come to the right place. Let’s dive in.
What Are UGC Campaigns?
UGC campaigns are the ultimate crowd-sourced hype machine. Think of it as your community giving you shout-outs through sharing different types of content mentioning your brand, such as:
- Gameplay/app screenshots;
- Reviews & testimonials;
- Photos & videos featuring your game or app;
- Online comments, stories, posts, & mentions, etc.
It’s real talk from real users, and it’s gold for brands like yours looking to make a splash and connect in the digital world by turning your very own audience into your biggest advocates.
How to Source UGC for Your Game/App
Whether you’re just starting out or looking to level up your UGC game, you’ll probably find these tips useful:
1. Find where your audience is talking about you
Begin by scouring social media platforms like TikTok, Meta, Instagram, Discord, Twitch, and Reddit (and wherever else your audience hangs!) to discover organic conversations and content related to your game or app.
As your brand grows in popularity, this pool of user-generated content is bound to expand.
2. Encourage interaction, participation, and reviews
Once you find where your audience is, engage with them through regular posts, polls, and Q&A sessions. Create a community around your brand.
This will not only boost your online presence but also encourage your users to talk about your game or app, potentially leading to more user-generated content (and, of course, more users!)
Once you get the convo going, ask your users for reviews and then – share them! Integrate customer testimonials on your social media and website, ensuring they are visible and highlight positive experiences with your app or game.
3. Create hashtag challenges & contests
Initiate a hashtag challenge or contest to unlock a treasure trove of content.
Start by crafting a branded hashtag, prominently display it in your social media bios, and watch the user-generated content pour in.
Your hashtag could be your brand name or something unique and catchy – the goal is to ensure your brand is synonymous with the hashtag.
Example to Emulate: Epic Games’ #FortniteBlockbuster
Epic Games showcased how to brilliantly execute a UGC campaign with their #FortniteBlockbuster challenge, in which they encouraged players to create short films within Fortnite, showcasing their creativity, and sharing their masterpieces on social media with the branded hashtag. The campaign triumphed in engagement and cross-platform promotion.
4. Ask for tags & mentions
If you’re promoting a mobile game – transform your players into brand ambassadors. Encourage them to share their epic wins, memorable in-game moments, and creative gameplay strategies under your branded hashtag.
If you’re promoting an app, ask your users to tag and mention your app while sharing their favorite features, unique use cases, or personal success stories.
This not only provides you with a rich pool of content but also helps in boosting your brand visibility and popularity.
5. Run a UGC giveaway
Engage your audience with a UGC contest, providing tangible rewards, shoutouts, and features. Ensure the contest is fun, easy, and rewarding.
Use all available channels to promote your UGC giveaway – social media, email newsletters, and your website. Tease the giveaway before launching it to build anticipation!
Also, showcase examples of existing UGC to inspire other users, as seeing real people contributing can act as a powerful motivator. Regularly highlight and show appreciation for users’ contributions on your platforms. This not only shows your gratitude but also encourages more people to participate.
6. Foster a positive environment
Navigating the world of UGC is a bit like hosting a lively party; when it’s in your house, you’ve got the power to keep the vibe just right.
If you’re gathering content on platforms you own, like your brand’s social media pages or Discord server, take charge! Set clear boundaries with well-thought-out guidelines and be on the ball with moderating submissions. This proactive approach ensures your space stays positive and reflects your brand’s values.
On the flip side, if the chatter is happening in the Wild West of public forums, you can’t really control the conversation, but you can still be a part of it. Engage, respond, and bring your brand’s personality to the table, turning even the trickiest of situations into opportunities to shine.
- Curate authentic content
Encourage real, unedited content from your users to enhance authenticity and relatability. Authentic UGC builds trust and resonates more with potential users, providing them with genuine insights into your app or game. After all – one heartfelt post from a dedicated user outweighs a bunch of generic ads.
Conclusion: Your Next Steps in the UGC Journey
Diving into UGC by creating online campaigns is just the beginning. There’s a whole community game to play, and we’re here to help you win it.
Enter Flixr – we’re not just in the UGC game, we’re shaping it, turning TikTok, Instagram, and YouTube video trends into a consistent, relatable supply of video content tailored for your game or app.
A steady supply of UGC videos will help your game and app stay fresh, relevant, and deeply connected with your audience.
We’ll dish up 10 or 20 videos every month for you, ready for TikTok and other social media. And you’ll also get a bunch of UGC video concept ideas sent your way every 2 weeks! 🎉
Why Flixr? Because we get it. We’re all about creating content that hits home, converts, and keeps the conversation about your brand buzzing. Whether you’re a big-shot app or the next big thing in gaming, we’re your UGC wizards, ready to guide you, craft killer campaigns, and help your brand shine.
➡️ Ready for UGC magic? Let’s chat and make your brand the talk of the town!
