In the digital jungle, content creators, brands, and businesses often find themselves scratching their heads.

Customers expect more personalization, value, and ”WOW!” moments from every interaction. Attention spans are shorter than a blink of an eye. And keeping up with the competition is no easy task.

So, how the hell do you rise above the noise?

The answer is: you experiment, you innovate, you keep an eye on the results, and you roll with the winning moves.

It’s this very mindset that got us thinking: “Hey! There’s a seriously underrated gem in the marketing world for apps and games, and that’s INTERACTIVE VIDEOS – our soon-to-be new best tribemate in the digital jungle.”

Interactive video ads

These bad boys don’t just sit pretty, waiting to be watched; they engage, they dazzle, and they make your audience say, “Hold my latte, I need to download this right now!”

And why do they work so well?

Because they cater to our innate desire to be in control. Interactive videos empower us, let us make decisions and even choose our own adventure.

So instead of merely observing your content, your audience is actively participating in it.

Marry this with the multisensory experience of tried-and-true video ads, and you’ve got yourself a winning combo.

See some examples of our interactive videos.

So here’s what you, your brand, and your business will be able to achieve with interactive video ads:

1. Boost engagement with interactive ads

Interactive video ads hold your audience’s attention longer, thanks to the interactive elements that require active participation.

2. Skyrocket conversion rates

By providing a more immersive experience, interactive videos often lead to better conversion rates as viewers feel more invested in the content.

3. Deliver tailored, personalized experiences

Interactive ads can offer tailored content depending on users’ choices, creating a more personalized and relevant experience.

4. Get more valuable data insights

You can gain insights into what your audience is most interested in, based on their interactions with your content.

5. Amplify brand recall & recognition

Interactive video ads are more memorable, which leads to increased brand recall and better brand recognition.

6. Unlock social sharing potential

Unique and engaging interactive videos are more likely to be shared on social media, expanding your reach and increasing brand awareness.

7. Foster emotional connections

Interactive video ads allow viewers to make choices that align with their emotions, creating a stronger connection with your brand.

8. Extend dwell time with interactive content

People typically spend more time with interactive ads, resulting in more opportunities for your brand message to resonate.

9. Get higher click-through rates

Interactive video ads often have higher click-through rates, as your audience is more likely to take action after engaging with your content.

10. Discover the versatility of interactive videos

Interactive video ads can be adapted for various purposes, from product demonstrations and tutorials to storytelling and gamification.

Flixr’s approach to interactive videos for mobile apps and games

At Flixr, we specialize in creating video ads that convert, and we’re especially keen on leveling up your interactive video ads game.

No idea where to start? No problem! We’ll proactively suggest concept ideas until we find something you absolutely love.

Whether you already have set marketing campaigns, goals, and target audience, or are still in the process of building everything, we’ll ensure our interactive videos complement your existing marketing strategy.

With our exceptionally fast turnaround, you have plenty of time to do A/B testing, see what works, and make increasingly better ads with every iteration.

And the best part? With Flixr, you get professional-looking videos with top-notch talent for very competitive prices, so you can focus on growth without burning a hole in your pocket.